Targeting

Good targeting is often overlooked in direct mail campaigns. The creative gets the accolades and the Pollies, but in many cases, smart targeting can make a difference between mail that enhances a campaign’s chances to win and mail that is so inefficiently targeted that it is a drain on the budget.

We know that budgets drive strategy and we work to give each campaign targeting options that make sense for your high and low budget.

Because we feel that it is vital to give our candidates options, Mad Dog Mail has formed a relationship with National Research, a data collection and management company, to conduct cutting-edge, advanced targeting studies like CHAID analysis, turnout probability modeling or individual targeting analysis.

These advanced statistical methodologies can allow campaigns to save money by more specifically targeting the groups and individuals they need to persuade and turnout on Election Day.

Because these advanced targeting methodologies require additional data collection and management, we have a minimal charge for collecting the data and applying it to your file. Individual targeting analysis is more intensive and costs more; CHAID and turnout probabilities cost less.

While these methodologies can be quite useful, they are not cost-effective for every campaign, and they don’t suggest doing them unless we believe we can save the campaign money.